The Coffeeproject. Let's change the perspective. The main Problem: The customer has only a connection to the brand
but no emotional connection to the product.
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The Idea. We put a QR-Code on the package. Video Potrait A personal and emotional Video Potrait starts. The Customer discovers the world of the coffefarmer: The place, the family, home and the work. He sees the passion of the farmer and the process to produce good quality. > NEXT STEP The Transfer VIDEO -> EMOTION -> PRODUCT At the same Time the customer can smell, taste and sea the result of the work: He can a cup of cofffe with the beans he sees in the video. Because he sees the Places and the Work he developed a personal connection to the product. And will buy it again. > NEXT STEP Some Ideas... There are no limits. Startpage and Video Map and Weather Contact The Plantation